The first South African exhibition aimed at boosting the wine tourism industry, Vindaba 2012 will attract local and potentially international wine trade professionals in an effort to become one of the world’s top 20 travel destinations by 2020.
Wines of South Africa and the South African Tourism sector join forces at the Vindaba 2012, an exhibition dedicated to the South African wine tourism industry, an industry that has been labelled as the fastest-growing and most lucrative sectors of the global tourism market.
“As far as we know, this is the first initiative of its kind anywhere in the wine-producing world in which the wine and tourism sectors are jointly presenting a wine and wine tourism event,” says Su Birch, CEO of Wines Of South Africa, who also feels the boost in the industry has the potential to create more jobs.
By incorporating these two industries, delegates hope to put South Africa on the world map of wine tourism, strengthening its role as one of South Africa’s leisure offerings.
“South Africa offers a diverse and exciting range of tourism experiences,” says South African Tourism’s global manager for events, Sugen Pillay.
The exhibition will include seminars, one-on-one meetings and customized tour information and guides to South Africa’s 20 different wine routes, attracting representatives from the wine, travel and lifestyle media.
The Vindaba 2012 will run simultaneously with Cape Wine 2012 at the Cape Town Convention Centre, both events catering to the international wine trade, from buyers to importers and sommeliers with a distinctly ‘Green’ vibe, emphasizing the importance of Eco-friendly exhibitions.